Description
Call2Recycle, the nation's leading battery recycling nonprofit and stewardship program, is committed to protecting the environment and fostering a circular economy by facilitating the recycling and end-of-life management of batteries that power our everyday lives. With over 30 years of experience collaborating with state regulators, manufacturers, and the recycling industry, Call2Recycle strives to make battery recycling convenient and accessible for all consumers in the U.S. Learn more at call2recycle.org and follow us on Facebook, X, or LinkedIn.
POSITION SUMMARY:
The Senior Director of Marketing at Call2Recycle plays a pivotal role in leading the organization’s marketing efforts and public relations. This role is a member of the senior leadership team and is responsible for creating and executing comprehensive marketing strategies to promote our recycling programs, drive brand awareness, and grow the organization’s revenues. The Senior Director of Marketing will lead the reinvention of the organization’s marketing function and brand and will work closely with various departments to achieve our mission.
MAJOR DUTIES & RESPONSIBILITIES:
- Develop and execute Call2Recycle’s marketing strategy, including branding, product launches, promotions, and digital marketing campaigns.
- Manage external agencies, setting clear goals and providing guidance and support.
- Direct the development of creative marketing materials, including packaging, point-of-sale materials, advertising, and digital content.
- Analyze market trends, customer and stakeholder feedback, and competitive landscape to make data-driven marketing decisions.
- Establish and maintain relationships with media outlets, influencers, and partners for marketing opportunities and collaborations.
- Manage marketing budget ($1.5M in 2025), allocate resources effectively and ensure ROI on marketing investments.
- Monitor and report on key performance indicators (KPIs) to track the success of marketing campaigns and adjust strategies as needed.
- Stay up to date with industry best practices and emerging trends to keep Call2Recycle in a leadership position in battery collection and recycling.
Requirements
Interested applicants must submit both a cover letter and resume via this link: Application Form
IDEAL QUALIFICATIONS:
- Strong leadership and team management skills
- Highly collaborative with a growth mindset
- Comfortable working in a dynamic environment in a rapidly growing sector
- Exceptional visual aesthetic
- Exceptional communication, interpersonal, and negotiation skills
- Analytical mindset with the ability to make data-driven decisions
- Eager to join a team that embraces diversity, equity and inclusion as core values and fosters a culture of collaboration and innovation
- Experience working in a fully remote work environment across multiple geographies and time zones.
KNOWLEDGE & EXPERIENCE
- Minimum of 10 years of experience in marketing and brand management, including leading a team and managing external agencies
- Proven track record in developing and executing successful marketing strategies
- Demonstrated experience working in a team-oriented, collaborative environment
- Strong proficiency with the Microsoft Office suite; working knowledge of the Adobe suite.
SKILLS:
- A quick learner, with the ability to efficiently learn business concepts
- Must be highly organized, with attention to detail and commitment to clear documentation
- Able to adapt to a changing environment; comfortable working in a fluid environment where processes may change
- Able to analyze at multiple levels of information, and to identify opportunities and apply innovative solutions
- Demonstrated planning skills with ability to think strategically, both short and long-term
- Ability to effectively prioritize and execute tasks
WORKING CONDITIONS:
- This position is remote in the United States. Candidates must be able to work from a U.S.-based location and be eligible to work lawfully in the United States for Call2Recycle.
- Limited travel (estimated 3-4 times per year) as needed. Travel could include, but not be limited to, attending conferences, meetings with vendor partners, team/organization-wide meetings (typically held at Call2Recycle’s central office). Call2Recycle’s corporate office is in Marietta, GA; this position does not need to be based there.
- The work hours, Monday - Friday, are 8 hours per day. The position may require hours that exceed 8 hours per day and/or 40 hours per week during peak periods. Our approach to schedules is to focus more on the quality and timeliness of the work being done. We recognize the importance of ensuring staff can connect with each other and can maintain a work-life balance. To support work/life balance, we offer our staff a flexible scheduling policy to the extent each role allows, giving you the opportunity to have greater control over your work schedule – in alignment with the latest policy - while ensuring that operational needs and team collaboration are maintained.
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ABOUT CALL2RECYCLE
Why We Do What We Do: Call2Recycle's purpose is to safely transition communities to a battery-powered world through climate-responsible solutions.
What We Do: On behalf of corporate stewards, we optimize collection, share our experience and expertise, and responsibly manage the end-of-life of batteries and other materials.
Call2Recycle, Inc., is recognized as the premier battery stewardship organization in the U.S., protecting and preserving the environment through responsible end-of-life management. We have built a set of strict environmental standards that will foster our position in the market, including: Material Management and Processing, Third-Party Audits, Certifications. and Recycling Optimization.
For more information on our programs, please visit https://www.call2recycle.org/.
OUR CORE VALUES
What Powers Us
We are welcoming. We welcome team members of all backgrounds. We champion customers of diverse perspectives and needs. We are open to growth as individuals and as an organization, and the learning, challenges, and opportunities that come with it.
We are purpose-driven. We are motivated by a common cause. Protecting our climate is at the core of what we do, and propels our commitment to safety and dedication to our communities. We take pride in our work, delivering quality solutions with integrity and engagement.
We embrace change. We are leaders in our field, which means being open to and in pursuit of innovation. We are increasingly agile, moving at speed, learning from our progress, looking ahead, and adapting.
We are partners. To each other. To our employees and our families. To our communities. This means we support each other, in and out of work. We assume positive intent. We work together to accomplish our goals with patience, purpose, accountability, and respect.
OUR TEAM
At Call2Recycle, we enjoy a culture of teamwork, innovation, and fun. Our team is the primary reason for our unique culture. We hire energetic and dedicated people who work hard every day to help us achieve our goals. Each one of our employees is a valued contributor, not just a number. We work in teams to benefit from our collective talents to make a real impact on the environment. The way we operate contributes to the success of our employees and our organization.
We also value the diversity of employees’ backgrounds and believe everyone’s unique perspective is critical to our success. Diversity is fundamental to what we do. Our team has varied backgrounds, speak different languages, and are engaged in varied personal pursuits but all share a commitment to environmental sustainability, and each do their small part to improve our planet.
We are an equal opportunity employer and do not discriminate against otherwise qualified applicants on the basis race, age, color, creed, sex, religion, ancestry, marital status, national origin, disability, veteran status, or any other protected characteristic.
We value our employees. In keeping with our values, we strive to support our team members in and out of work. As part of this, we offer a strong, well-rounded benefits package. Our benefits support our employees’ health and wellness, time off, and productivity. Additional highlights on our benefits can be found on our careers page: https://www.call2recycle.org/careers/
