Description

The Director of Marketing and Sales is responsible for developing and executing marketing strategies to promote and
drive visitors to Ober Mountain. This role involves a blend of strategic planning, campaign management, and team
leadership to enhance brand awareness, increase ticket sales and drive traffic, and improve the overall guest
experience. Experience with the amusement and attraction industry is important for the role.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Budget Management: Create and manage short term and long-term marketing budgets, ensuring resources are allocated to maximize ROI and achieve desired outcomes.
• Strategic Planning: Develop and implement comprehensive marketing plans aligned with our overall goals and objectives.
• Campaign Management: Create and oversee integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and public relations.
• Performance Analysis: Track and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and improve results.
• Content Creation: Oversee the development of engaging content, such as videos, social media posts, and website copy, to attract and engage target audiences.
• Team Leadership: Lead and motivate a team of marketing professionals, providing guidance, support, and performance management.
• Stakeholder Management: Collaborate with internal teams (e.g., operations, sales, events) and external partners (e.g., media, tourism organizations) to ensure alignment and maximize marketing efforts.
• Brand Management: Ensure consistent brand messaging and visual identity across all marketing materials and communication channels.
• Innovation and Market Research: Explore new and innovative marketing strategies to enhance guest experience and drive growth. Conduct market research to identify target audiences, understand consumer behavior, and stay ahead of industry trends.
• Collaboration: Partner with operations teams to activate special events, effectively driving traffic and ensuring a smooth experience for event attendees.

CORE COMPETENCIES

• Strategic Thinking: Ability to develop and execute long-term marketing strategies. Ability to be both a visionary as well as work in detail; ability to balance short term and long-term decisions.
• Marketing Expertise: Strong understanding of marketing principles, digital marketing, social media marketing, and traditional advertising
• Communication Skills: Excellent written, verbal, and interpersonal communication skills for interacting with team members, stakeholders, and the public
• Analytical Skills: Ability to analyze data, track campaign performance, and make data-driven decisions
• Leadership Skills: Ability to lead and motivate a team, delegate tasks, and provide constructive feedback
• Project Management Skills: Ability to manage multiple projects simultaneously, meet deadlines, and stay organized
• Creative Skills: Ability to develop engaging and creative marketing content; proficiency across social media platforms
• Industry Knowledge: Familiarity with the attractions industry, including trends, best practices, and competitive landscape
• Budget Management: Ability to manage marketing budgets effectively and ensure resources are used efficiently
• Relationship Building: Ability to build strong relationships with internal and external stakeholders

Requirements

• Bachelor’s degree in marketing, public relations, communications or related field required
• Minimum of ten years’ experience in a marketing role required; five of those years in creating marketing
  campaigns, overseeing research and reporting required
• Minimum of five years’ experience in leading people required
• Previous experience with brand management required
• Previous experience with budget management required
• Previous experience in public relations preferred
• Previous experience in hospitality preferred
• Can work with minimal direction and supervision
• Is credible, trustworthy, and ethical
• Has a genuine positive attitude and sense of commitment
• Can work independently or collaboratively depending upon the nature of project
• Can establish goals and objectives, develop action plans for their team, and monitor progress
• Is organized and realistically prioritizes and manages multiples projects and schedules
• Considers cost/benefit and ROI, is fiscally responsible