WABE is Atlanta’s choice for NPR, PBS, and local news and storytelling. We inform, inspire, reflect, and empower greater Atlanta to drive community belonging, stoke civic participation, and advance equity. WABE is a non-profit, public media service broadcasting and streaming via WABE90.1FM, WABE TV, WABE.org, and numerous podcasts and digital offerings.

For more information on the broadcast service, programming, and opportunities, please visit www.wabe.org

Sr. Marketing Manager

WABE is seeking an execution-focused, innovative, and experienced Senior Marketing Manager with a passion for storytelling and proven expertise in digital audience engagement. This role will bridge the trusted legacy of TV and radio broadcasting with the fast-evolving demands of today’s digital, social, and mobile-first audiences.

The Senior Marketing Manager will lead integrated, cross-platform marketing strategies that drive audience growth, engagement, and loyalty. This position requires a strategic thinker and hands-on manager who excels at developing and executing campaigns across traditional and digital platforms, with a primary focus on digital, mobile, and social media engagement. 

KEY RESPONSIBILITIES  

• Marketing Strategy – Develop and execute comprehensive, mission-aligned marketing strategies that strengthen WABE’s brand and expand audience reach.
• Digital, Mobile & Social Media – Lead the creation, curation, and distribution of compelling multimedia content across social platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, Twitter/X, etc.) and digital devices (mobile, desktop, smart speakers).
• Cross-Platform Storytelling – Collaborate with editorial, broadcast, and production teams to adapt on-air content for digital channels, ensuring consistency, reach, and brand alignment.
• Campaign Development – Plan, manage, and optimize campaigns supporting programming, local content, fundraising, and community initiatives.
• Fundraising Support – Partner with membership and development teams to create persuasive marketing assets and campaigns that drive donations and audience participation.
• Audience Growth & Analytics – Monitor, analyze, and report on audience performance metrics across various platforms (linear & digital); translate insights into actionable strategies to maximize engagement and demonstrate ROI.
• Community Engagement – Build vibrant online communities, amplify diverse voices, and deepen audience trust through authentic, inclusive engagement strategies.
• Advertising & Partnerships – Design and manage traditional and digital advertising campaigns; cultivate partnerships with local organizations, sponsors, and influencers to extend reach and brand impact.
• Paid Media Oversight – Lead paid and organic social campaigns, including budget management, targeting, optimization, and A/B testing.
• Team Leadership – Supervise and mentor marketing staff member, providing guidance and feedback.  
• Communications Alignment – Partner with leadership to ensure consistent, timely, and professional messaging across platforms.
• Innovation & Trends – Stay current with marketing technologies, best practices, and digital trends to position WABE at the forefront of audience engagement.

KNOWLEDGE, SKILLS, & ABILITIES  

• Bachelor’s degree in Marketing, Communications, Journalism, Media Studies, or related field (or equivalent professional experience).
• 5+ years of progressive experience in marketing, digital engagement, or social media strategy—ideally within media, broadcasting, or nonprofit sectors.
• Strong execution focus with the ability to manage multiple projects, prioritize effectively, and meet deadlines.
• Experience supervising and developing team member/s.
• Proven success in designing and executing multi-channel campaigns that grow and engage diverse audiences.
• Expertise in digital/mobile/social media management, analytics tools (Neilsen, Google Analytics, Meta Insights, etc.), and data-driven storytelling.
• Exceptional copywriting and communication skills with the ability to craft inclusive, compelling, and audience-focused messaging.
• Proven ability to work effectively in cross-functional teams, collaborating with colleagues across editorial, broadcast, development,  leadership, and other internal and external teams.
• Experience with multimedia content production, including graphics, TV/video/shorts, audio/podcasts, radio/live streaming, newsletters, social posts etc.
• Familiarity with public broadcasting’s mission, values, and community-centered approach is highly desirable.
• Ability to manage multiple projects, deadlines, and contributors with attention to detail and creativity.
• Knowledge of digital advertising and paid social media strategies.
• Proficiency in relevant digital tools (social media scheduling, CRM, email marketing, graphic design software).
• Strong interpersonal skills for collaborating with internal teams, partners, and the public.

Work Environment & Physical Demands: 

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Individuals may need to sit or stand as needed. May require walking primarily on a level surface for periodic periods throughout the day. Reaching above shoulder heights, below the waist or lifting as required (up to 5 lbs.), filing documents or store materials throughout the workday. Proper lifting techniques required. For the most part, ambient room temperatures, lighting, and traditional office equipment as found in a typical office environment.  

WABE is an Equal Opportunity Employer