Description

POSITION OBJECTIVE

Case Western Reserve University seeks a creative and resilient Social Media Manager to manage school-based accounts in a manner that enhances the national and international stature of Case Western Reserve and its schools. Working closely with the Associate Director of Social Media Strategy, the social media manager will strategize, produce, and report upon robust original content that aligns with the university's brand and schools¿ sub-brands, resonates with audiences, and supports our overall marketing and communications goals and brand positioning. The social media manager will be responsible for leading social media listening efforts and regularly assessing any digital risks to the university's brand health as it relates to the school pages under their purview.

ESSENTIAL FUNCTIONS

Manage accounts. Manage day-to-day operations of assigned accounts, including content development, photography, real-time posting, scheduling and responding. Monitor assigned accounts and alert the Associate Director to any items or trends meriting immediate attention or observation. Use social media management tools (e.g., Brandwatch) to monitor, measure and manage content and campaigns. Assist with social listening as needed. (35%)
Create original content. Create engaging social media content in spontaneous and planned situations. Take high-quality photos and videos to accompany content. Attend campus activities and events on a regular basis to gather social media content and conduct live coverage as needed. Work closely with social media student workers to curate content that engages target audiences according to platform. Create and manage editorial content calendars for assigned pages that highlight regular, important dates and events while allowing flexibility as needed. (40%)
Perform analytics and assessment. Analyze social media metrics for each channel and develop monthly monitoring reports to assess engagement, reach and other key factors. Ensure content across pages complies with digital accessibility standards and UMC strategy and brand guidelines. Work to stay up to date with emerging trends, platforms, technologies and the like, incorporating learnings and suggestions as appropriate. (15%)
Provide organizational support. Manage and facilitate the registration of university-affiliated accounts that relate to assigned areas for support. Assist the associate director with sharing guidelines and conducting training sessions as needed. (10%)
 

NONESSENTIAL FUNCTIONS

Perform other duties as assigned. (<1%)

CONTACTS

Department: Daily contact with UMC team members to complete projects.

University: Regular contact with faculty and staff to exchange information.

External: Occasional communication with external contacts to exchange information.

Students: Regular contact with students and student employees to exchange information.

SUPERVISORY RESPONSIBILITY

No direct supervision.

QUALIFICATIONS

Experience: 3 or more years of professional experience in social media, marketing and communications.

Education: Bachelor's degree in communications, marketing, new media, public relations or related field.

REQUIRED SKILLS

Exemplary written and verbal communications skills.
Social media planning and implementation experience.
Ability to multitask and meet deadlines while paying attention to detail.
Strong organizational and project-management skills.
Excellent customer-service mindset.
Strong photography (mobile device and digital camera) skills.
Knowledge of photo and video editing tools (e.g. Photoshop, Final Cut Pro).
Ability to design and create graphics to convey key messaging.
Strong grasp of voice and tone and how to communicate effectively with a variety of audiences and demographics.
Function capably in a team environment as well as independently.
Willingness and ability to work after business hours--including evenings, weekends and holidays--when a social media response is a necessary part of an overall communications strategy.
Knowledge of social media management tools (e.g. Brandwatch, Hootsuite).
Knowledge of search engine optimization and how to craft content using such skills.
Experience creating and executing integrated marketing and communications plans.
Strong interviewing skills and the ability to create timely, newsworthy and engaging social media content.
Ability to gather analytical data, compile information, and prepare reports for presentation to executive boards.
Skilled in organizing resources and establishing priorities.
Strong knowledge of AP style.
Ability to meet consistent attendance.
Ability to interact with colleagues, supervisors, and customers face to face.
Demonstrated history of successful support, education, and advocacy for all students, aligned with the values, mission, and messaging of the university, while adhering to the staff policy on conflict of commitment and interest.
 

WORKING CONDITIONS

General office environment. The employee will perform repetitive motion using a computer mouse and keyboard. Hybrid work option is available after completion of orientation period. Must be able to work outside of regular office hours as needed.

Requirements

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