Description

Who We Are

Gavin™ is an award-winning full-service brand communications agency located in Central PA serving clients in healthcare, education, manufacturing (B2B), government, finance, and business services across the US. Named a Best Places to Work, Top 50 Fastest Growing Company and Top 250 Private Company in the region, we are committed to creating a diverse environment and being an employer of choice.

Our clients are regional and national companies requiring an understanding of local, regional, and national media, inclusive of omni-channel communications strategies.

Your Role at Gavin

The Sr. Account Strategist will take ownership of research plans, strategy development, and execution outlines for a diverse portfolio of clients spanning retail, health and human services, and finance. This individual will oversee all facets of omni-channel campaign planning, from inception to completion, and will be capable of independently crafting comprehensive marketing and communications plans.

We are seeking someone with a deep understanding of both digital and traditional marketing, who excels at managing budgets to maximize return on investment for our clients. The ideal candidate will have experience managing multi-platform integrated marketing campaigns targeting diverse audiences and will bring a proven ability to deliver results across various media channels.

This role requires someone who has worked in an agency setting, managed a book of business valued at $1.5 million or more, and successfully led support staff. They should have exceptional critical thinking skills, superb attention to detail, and masterful communication abilities.

Additionally, they must be adept at engaging with internal teams to translate client needs into actionable briefs while ensuring deadlines and budgets are met.

Requirements

Essential Duties and Responsibilities:

• Actively manages omni-channel marketing efforts for clients, including but not limited to account management, and directing teams on marketing strategy, creative, digital services, public relations, and social content in conjunction with internal cross-function teams.
• Works with clients to identify new marketing and communications opportunities at local, regional, and national levels.
• Develops campaign plans in collaboration with other agency departments, including budgeting and tactical planning across creative, digital, and PR departments.
• Owns the client relationship while showing the total house of talent on the account through complete delivery of outcomes.
• Leads assigned accounts, inclusive of all account deliverables, contracts, budgets, and workloads to meet account objectives.
• Communicates with clients and internal teams to ensure project scope is adhered to, on time and within budget.
• Leads all project-related client communications; provides timely feedback on deliverables.
• Builds relationships with clients in assigned industries.
• Coordinates account projects across departments, while also contributing to creative output to execute client marketing plans.
• Reviews and ensures quality controls and performance tracking on accounts, ensuring all client updates are delivered in a timely fashion.
• Assists in providing client project specific copywriting, editing and proofing.
• Works with cross-functional internal team members to retrieve monthly reports on client outcomes and campaign performance through various reporting systems and software for digital, project management reporting, budgets and public relations.
• Prepares team presentations and organizes materials, including assisting with presentations to clients and potential clients.
• Develops creative briefs and provides creative and strategic direction to the creative, digital and PR teams in an effort to reach key performance indicators.
• Presents to clients on a scheduled basis, including presenting new scopes of work, concepts and account updates.
• Manages client scopes of work, including scope development and project estimates.

Monitors cross-functional teams’ budgets and billables in accordance with agency processes to meet client budgets and outcomes.
Manages all client project updates, performance tracking and accountability.
Stays in tune to client industry news, events and trends to successfully advise the client on market opportunities in support of their goals.

Minimum Qualifications:

• Bachelor’s degree in marketing, communications or business is required

Knowledge, Skills, and Abilities

• Minimum of 7 years’ relevant work experience
• Agency experience and proven track record leading accounts
• Ability to manage monthly income projections, client budgets and team sales forecasts
• Strong writing experience and communication skills across multi-media platforms
• Proven track record in project management
• Demonstrated ability to nurture client relationships.
• Must possess the ability to be solution-oriented and work under minimal supervision.
• Demonstrated ability to develop and maintain organizational processes to meet
• Excellent organizational skills

EQUAL EMPLOYMENT OPPORTUNITY:

Gavin ™ is committed to creating a diverse environment and is proud to be an equal opportunity employer making all employment decisions without regard to race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, benefits, compensation, and training. We seek to comply with all applicable federal, state and local laws related to discrimination.

Gavin™ makes decisions concerning employment based strictly on business needs and an individual's qualifications and ability to perform the job under consideration, the comparative qualifications and abilities of other applicants or employees, and the individual's past performance within the organization.