Description
VIZ Media has been bringing the finest in manga, anime, and global entertainment to English-speaking fans across the world for nearly 40 years. From classic series like Dragon Ball, Sailor Moon, and Naruto to current hits like My Hero Academia, Demon Slayer, and Chainsaw Man, we continue to offer the best in action, romance, fantasy, and adventure stories for fans of all ages.
Our critically acclaimed manga, graphic novels, and books have won Eisner, YALSA, and Hugo awards and are available in both print and digital editions, and our premier catalog of anime titles can be seen on TV and via streaming and digital download, as well as in collectible Blu-ray and DVD sets at major retailers.
Learn more about VIZ Media, anime, and manga at www.viz.com.
Job Summary
VIZ Media, the world leader in English-language versions of manga and anime (Japanese comics and animation), is looking for a highly motivated and passionate Marketing Manager to join our team. The Marketing Manager works closely with various teams and departments to develop strategy, identify market opportunities, offer strategic insights, and execute marketing campaigns to generate profitable, sustainable growth across multiple brands and products.
What you’ll do:
- Participate in planning and executing overall marketing strategy, including market research, planning, and managing multiple projects.
- Collaborate with a wide variety of functional areas such as sales, editorial, licensing, marketing, production, brand management, design, social media, and operations to execute specific marketing plans for each assignment.
- Facilitate marketing programs and approvals with applicable stakeholders.
- Prepare marketing objectives and schedules for all phases of product solicitation and introduction to market.
- Review specification sheets, obtain and prepare bids, and act as liaison with partners and vendors in areas such as delivering marketing material, scheduling proofs, and meetings.
- Conduct market research to identify and track market trends in the entertainment industry. Applies this knowledge to increase the effectiveness of promotional projects.
- Participate in key sales events and presentations for the product.
- Acquire and organize campaign results. Develop reports and presentations for management.
- Manage day-to-day progress of marketing plan execution, from execution to postmortem.
- Represent Marketing on assigned discipline teams, as well as at appropriate marketing launches, production and editorial meetings, cover meetings, division meetings, and other meetings as required.
- Travel to and participate in trade shows and other business trips when necessary.
- Produce competitive analysis materials comparing products with key competitors upon request.
Requirements
- At least 5 years of marketing experience in a relevant industry
- Experience with Asana or other project management software
- Creative marketing copywriting skills, with proven ability to engage readers
- Ability to effectively present information and respond to questions from managers, clients, customers, and the general public
- Experience writing reports, business correspondence, and procedure manuals
- Strong organizational skills with the ability to multitask and meet tight deadlines
- Professional communication skills, capable of engaging with a culturally diverse range of clients, providers, and staff
- Bachelor's Degree in Marketing, Business Administration, or related field, or equivalent experience, with a record that demonstrates suitable preparation for this position
Additional preferred experience:
- Experience in anime and manga/publishing/entertainment/home video fields
- Experience with digital asset management software
- Photoshop, Illustrator, and video editing program knowledge
- Japanese language proficiency
